Continuing Care Retirement Communities (CCRCs) PPC Agency
Targeted Ads That Convert Prospects into Residents
The CCRC Marketing Gap
Are You Reaching the Right Audience at the Right Time?
The journey to choosing a Continuing Care Retirement Community is complex and deeply personal. Families aren’t just buying a service; they are investing in a future, a lifestyle, and peace of mind. Traditional marketing often scatters your message too broadly, reaching people who aren’t yet in the decision-making phase or who don’t fit your specific community profile.
This is where intent-based digital marketing separates the industry leaders from the rest. At Care Path, we don’t just build brand awareness; we build lead pipelines. We specialize in crafting hyper-targeted PPC campaigns that capture the attention of high-intent prospects exactly when they are researching options online, ensuring your marketing budget is invested in generating tangible, high-quality inquiries.
Why Traditional Advertising Doesn’t Work for CCRCs Anymore
The way families search for senior living has changed. Today’s prospective residents and their adult children no longer rely on brochures or newspaper ads; they turn to Google, Bing, and social media.
Unfortunately, many CCRCs still invest heavily in print or broadcast advertising that delivers limited results and no measurable ROI. With PPC advertising, you can place your community at the top of search results when families are ready to take action.
Here’s why traditional marketing struggles to deliver:
No tracking: You can’t accurately measure how many leads a newspaper ad generates.
Poor targeting: Print ads reach everyone, not just people seeking continuing care.
Higher costs per lead: Traditional campaigns often cost more but deliver fewer conversions.
Digital PPC campaigns, however, let you target by location, age group, intent, and even device type, ensuring your budget focuses on high-intent prospects searching terms like “continuing care retirement community near me.”
Our PPC Solution
Tailored to Senior Living and CCRCs
Care Path isn’t just another digital marketing agency; we specialize in healthcare and senior living marketing. That means every ad we craft is optimized for the emotional and practical decisions that families make when choosing long-term care for loved ones.
Our PPC strategy for Continuing Care Retirement Communities includes:
Audience Research: Identifying exactly who is searching and what they’re looking for.
Smart Bidding: Ensuring your ads appear where they’ll have the most impact.
Compassionate Messaging: Writing ad copy that connects emotionally with families.
Conversion Tracking: Measuring form submissions, phone calls, and tour requests.
We combine senior healthcare marketing experience with PPC expertise to help you achieve consistent, trackable results, from your first click to your next resident move-in.
Let’s Discuss Your PPC Strategy.
Core PPC Services for CCRCs
Google Ads Management
Our certified specialists manage your Google Ads with precision targeting. We identify search intent, design compelling ad copy, and track every lead to maximize your return on investment. You’ll appear on top when families search for “continuing care retirement communities near me” or “best senior living in Houston.”
Microsoft (Bing) Advertising
Did you know that many seniors and their adult children use Bing as their primary search engine? We help your community tap into that often-overlooked audience segment through Microsoft Ads, expanding your reach to users who may not be active on Google.
Landing Page Optimization
Clicks don’t guarantee conversions. That’s why we build high-performing, conversion-focused landing pages that encourage visitors to schedule tours or request more information. We use empathetic storytelling, testimonials, and clear CTAs to turn curiosity into commitment.
Remarketing Campaigns
Not every visitor converts right away, but that doesn’t mean they’re lost. Our remarketing ads gently remind past visitors about your community, showing them engaging visuals or testimonials that bring them back when they’re ready to make a decision.
Display and Social PPC Ads
We use visually engaging ads across Google’s Display Network and social platforms like Facebook and Instagram to keep your brand top-of-mind. These campaigns showcase your community lifestyle, amenities, and compassionate care, driving brand trust over time.
Want to know which PPC channels fit your community best?
Why Choose Care Path as Your PPC Partner
Industry Expertise
We focus exclusively on healthcare and senior living marketing, so we understand the sensitivities, regulations, and emotional aspects of promoting CCRCs. Our team knows what motivates families and how to create ads that build trust and credibility.
Data-Driven Campaigns
We don’t guess. We use advanced analytics to monitor performance, identify trends, and adjust campaigns in real time. You’ll always know where your budget goes and what results it generates.
Transparent Reporting
Care Path offers detailed monthly reports with clear metrics like cost per lead, click-through rate, and total conversions. You’ll see how each dollar contributes to your occupancy growth.
Human-Centered Approach
Our marketing is built on empathy. Every ad, landing page, and message reflects compassion — the same value your community provides every day. We don’t just market; we connect.
Whether you’re a local community in Houston or a regional operator with multiple CCRCs, Care Path helps you reach families with the right message at the right moment.
Measurable Results
From Clicks to Residents
Your marketing investment should produce tangible results. At Care Path, we use conversion-focused PPC strategies that track and optimize every stage of the customer journey:
- More Qualified Leads: Target people actively searching for continuing care.
- Lower Cost per Inquiry: Spend your budget where it matters most.
- Increased Tour Bookings: Use remarketing and landing page optimization to turn interest into tours.
- Improved Occupancy Rates: Drive consistent leads that support long-term growth.
We integrate analytics dashboards that let you see real-time results, not just impressions, but inquiries that lead to real residents.
Getting Started with Care Path is Simple
Schedule a Discovery Call
We’ll discuss your community’s goals, challenges, and target audience.
Get a Custom PPC Plan
Our specialists create a tailored advertising plan with clear strategies, budgets, and expected outcomes.
Launch and Optimize
We launch your campaigns, monitor their performance, and continually refine them for improved results.
Your success is our mission. That’s why we handle the strategy as you focus on providing exceptional care.
Frequently Asked Questions (FAQs)
How do you measure the success of a PPC campaign for a CCRC?
We focus on meaningful Key Performance Indicators (KPIs) like the number of qualified form submissions, phone calls from tracked numbers, scheduled tours, and ultimately, the cost per acquisition (CPA) of a new resident. We move beyond clicks to track the entire journey.
We’ve tried Google Ads before, but with little success. What will you do differently?
Often, failed campaigns result from poor keyword strategy, weak landing pages, or inadequate tracking. We conduct a thorough audit of past efforts, build a sophisticated audience strategy, and create a seamless user experience from ad click to conversion, ensuring your budget works harder.
How long does it take to see results from a new PPC campaign?
While some leads can come in within the first few days, it typically takes 4-6 weeks to gather enough data to fully optimize a campaign for peak performance. Our focus is on building a sustainable, long-term source of quality leads, not just short-term clicks.
How do you handle negative keywords to avoid wasted spend?
This is a critical part of our setup. We implement extensive negative keyword lists to exclude irrelevant searches such as “nursing home jobs,” “free housing,” or “senior discounts,” ensuring your ads are shown only to those seeking a CCRC lifestyle.
What is the difference between PPC and SEO for a retirement community?
PPC (Pay-Per-Click) offers immediate visibility at the top of search results for targeted keywords, perfect for capturing active searchers. SEO (Search Engine Optimization) is a long-term strategy to build organic rankings over time. We recommend a combined approach for maximum market coverage.
Do you create the ad copy and visuals, or do we need to provide them?
We are a full-service agency. Our team of expert copywriters and designers will craft all ad copy and source or create compelling visuals based on your brand guidelines. We will, of course, collaborate with you to ensure everything aligns with your community’s voice and standards.
Can PPC target both seniors and their adult children?
Yes. We create segmented campaigns that target both demographics, from adult children researching care options to seniors exploring independent living.
Ready to Grow Your CCRC with PPC?
At Care Path, we believe every campaign should do more than generate clicks; it should connect families to the care they’re looking for. With our specialized PPC management, you’ll increase occupancy, build trust, and achieve measurable growth.
Let’s make your CCRC the top choice for families.